Moving Your Business Forward
MCMC helps organizations make smarter marketing and communications decisions through research that uncovers audience insights, market opportunities, and meaningful direction. From stakeholder interviews and surveys to competitive analysis, message testing, community input, and campaign evaluation, we gather the information needed to shape strategy with confidence. Our research process helps clients better understand the people they serve, identify what matters most, and build marketing and communications programs grounded in real insight — not assumptions.
Our core research capabilities include:
✔ Community, customer, and stakeholder surveys
✔ Focus groups and listening sessions
✔ One-on-one stakeholder interviews
✔ Message testing
✔ Campaign evaluation
✔ Internal communications research
✔ Media coverage and reputation analysis
✔ Research reports with strategic recommendations
Research
Research that Informs Strategy - and Drives Results
From community sentiment to employee retention, MCMC uses research to help organizations make confident, informed decisions.
Helping pass a $109 million bond package
MCMC performed broad research to help a mid-sized municipality understand citizen sentiment and spending priorities. The insights helped shape communications and positioning for a $109 million bond package to improve infrastructure and public safety - the only bond package passed in the city since 2000.
Clarifying community sentiment around health issues
When a public health district needed to better understand local sentiment across a range of public health issues, MCMC deployed surveys, focus groups, and interviews to uncover actionable insights. The findings helped the district tailor offerings to community interests and communicate in ways that better reached target audiences.
Helping parents understand emerging teen health risks
When a new risk to teen health emerged in the Texas Panhandle, a local nonprofit engaged MCMC to assess parents’ knowledge, attitudes and concerns. MCMC recruited and moderated focus groups that helped the nonprofit better reach parents and communicate about risky behavior affecting local youth.
Uncovering the root causes of staff attrition
Faced with a significant jump in employee attrition, an early childhood nonprofit hired MCMC to identify the root causes of employee departures. MCMC conducted 25+ one-on-one interviews, surveys and focus groups, helping the organization make key adjustments to employee experience and managerial training.